Chapter 01
The Revenue Operator Identity
Who you are becoming. Why the identity shift precedes the structural work.
Self-Paced · 48 Pages · Instant Delivery
The Revenue Operator Playbook.
Everything you need to begin installing the architecture yourself. A 48-page self-guided playbook with the complete Three Gaps Framework, step-by-step diagnostic worksheets, and first-draft templates for the seven permanent deliverables. Plus 12 working templates.
Playbook Contents · 9 Chapters
Everything in the methodology — in writing.
Nine chapters. Each closes with a specific exercise that produces a draft deliverable. Complete all 9 and you have the skeleton of the architecture PRS Private installs more deeply.
Chapter 02
Revenue Archaeology
The 24-month income excavation. Exercise: Personal Revenue Map Part 1.
Chapter 03
The Three Gaps Diagnosed
Self-administered diagnostic identifying your binding gap — Offer, Acquisition, or Follow-Up.
Chapter 04
Offer Architecture
Engineering your flagship, retainer, and offer stack. Exercise: Engineered Offer Suite (draft).
Chapter 05
Complete Positioning
LinkedIn, value statement, content framework. Exercise: Positioning Package (draft).
Chapter 06
Installed Demand System
Outbound sequences, inbound architecture, content cadence. Exercise: First Demand System draft.
Chapter 07
The Audit Call Framework
Your personal five-question diagnostic conversation. Template + scripting.
Chapter 08
Follow-Up System
Pipeline tracking, re-engagement cadences, silence-as-status routing. Highest-ROI chapter.
Chapter 09
Your 90-Day Operating Plan
Week-by-week installation schedule for the next 90 days. Your personal Day 90 map.
What's Included
Three layers of delivery.
The Playbook PDF
48 pages. Cormorant Garamond typography. Navy/gold brand. 9 chapters with in-chapter exercises. Print-optimized.
12 Working Templates
Excel, Notion, and PDF formats. Pipeline tracker, Follow-Up Cadence grid, Offer Architecture worksheet, Revenue Archaeology template, Positioning canvas, and 7 more.
Companion Video Library
6 videos averaging 12 minutes each. Gemma walking through Diagnosis, Offer Engineering, Follow-Up System, and Operating Plan chapters.
Playbook vs Full PRS Engagement
What the $97 Playbook contains — and what it doesn't.
| Feature | $97 Playbook | $12K PRS Private |
|---|---|---|
| Three Gaps Framework & Diagnostic | ✓ | ✓ |
| All Seven Deliverable Templates | ✓ | ✓ |
| Self-Paced Written Instructions | ✓ | ✓ |
| Companion Video Library | ✓ (6 videos) | ✓ (all sessions) |
| 1-on-1 Diagnostic with Gemma | — | ✓ (8 sessions) |
| Personalized Gap Diagnosis | Self-administered | Gemma-diagnosed |
| Refined Final Deliverables | Draft level | Production-ready |
| Between-Session Email Access | — | ✓ |
| 30-Day Quality Commitment | — | ✓ |
| Alumni Network Access | — | ✓ |
Begin the Installation
Ninety-seven dollars. Infinite leverage.
The Playbook gives you the entire methodology in writing. Read it, work through the exercises, install the draft architecture yourself. When ready for deeper 1-on-1 installation, the Audit Call is next.
Purchase the Playbook · $97 →